Evaluation Question 3 : What kind of media institution might distribute your media product and why?

Quak Films:
Quak films are our invented production company. They are a small British production company who focus on films discussing minority social groups in British society and the issues that face them. British independent films have an ever increasing market share in British cinema, with a 16% share of the market in 2014 (BFI Film Fund, 3rd February 2015) , which is the highest it had ever been. Quak Films believe that the British Independent film style of ownership suits films with smaller nicher markets, therefore discussing these issues is better suited to a small British independent film production company than a massive vertically integrated media house, such a Warner Bros. Our film would also only require a small production budge of around £1.5 million (for scale, Submarine had a £1.2 million production budget), due to the unknown actors and little to no CGI and VFX required in the movie, which also lends itself to a small British independent production company, as they wouldn't be able to raise large "hollywood-esque" production budgets. Therefore, it is in Quak Films's interests to produce our movie about teenage members of the LGBTQ+ community.

Film 4:
Film 4 are our primary distributor, as they already are an established distributor of British indie films and worked in the distribution and funding of other British indie films, such as Frank (2014), '71 (2014) and Submarine (2010). Film 4 have their own TV Channels that they must provide content for and thus being involved in the production of films helps provide Film 4's TV Channels with content. Film 4 also have the potential to make money from the distribution of the film by selling off rights to the film to other channels and distribution firms, such as Focus Features who distributed the large British independent film Suffragette (2015) in the US, whilst Suffragette was distributed in the UK by Pathé.

Comparing aglet and Submarine (2010) release plans:
-Premiere:
 Submarine premiered at the 35th Toronto International Film Festival, September 2010.
 aglet would also premiere at an international film festival, such as the BFI London  Film Festival in October 2016.

-Release Date:
 Submarine was released on October 10th 2010, which falls outside of the major  hollywood film release times of Christmas and the Summer holidays.
 aglet would be released at a similar time of October 2016, as therefore it would not  be forced to compete with big hollywood films for attention.

-DVD and Blu-Ray Release:
 Submarine received it's initial Blu-Ray and DVD release on October 4th 2011.
 aglet would likely receive a Blu-Ray and DVD release around a year after cinema  release.


Exhibition and Exchange of aglet:


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